Hospitality environments are multi-focused: designed for living and business, they need to respond to the rapidly evolving leisure and corporate sectors while remaining vigilant to financial objectives. The most impactful hospitality environments create memorable guest experiences while building brand identity, loyalty, and buzz. Many practices have embraced a synergistic multidisciplinary approach that brings together design professionals, developers, hotel operators, municipalities, and investors early in the process to integrate expertise and advance mutual goals. With an international clientele and an ongoing in-depth dialogue with Hospitality Design & Development leaders nationally and internationally, API Partners is afforded a unique perspective regarding talent, design, trends, and best practices.